Sneak Peak at Narnia
On Saturday night, ABC-TV will be the first to air a trailer for the movie The Chronicles of Narnia: The Lion, the Witch and the Wardrobe. (The ad will air in during the movie Harry Potter and the Chamber of Secrets.) This movie adaptation of C.S. Lewis' treasured work of Christian allegory is a joint collaboration between Disney and Walden Media (the folks behind Because of Winn-Dixie), and offers an opportunity for the keepers of Mickey, Donald and Goofy to redeem themselves in the eyes of . . . many Christian Americans.
An article by Susan Wloszczyna in today's USA Today reports:
Mixing commerce and religion could be risky. But David Koenig, author of Mouse Under Glass: Secrets of Disney Animation and Theme Parks, suggests otherwise. "Left Behind would have been risky," he says, referring to the evangelical sci-fi book series. "Narnia isn't risky. It's the safest way for Disney to reconnect with a large section of its core audience that it has alienated over the last decade." That includes religious boycotts over gay-friendly policies at theme parks, as well as the often-controversial content of Miramax films.
The film is due out December 9, and a longer version of the trailer will air before showings of Star Wars: Episode III—Revenge of the Sith, which will be in theaters starting on May 19.